I, more than anyone, want HRT to be as efficient as possible. However, when I read the news that HRT’s temporary President and CEO, Philip Schucet, wanted to postpone raising the fare so that he could hire a consultant to look for savings, I was concerned. A consultant will probably cost HRT between $100,000 and $250,000. Basically, their job will be to collect loose change at HRT to pay their own consultant fee. Additionally, the VP states:

The consultant will consider a range of adjustments, including increasing bus frequencies on popular routes to encourage more ridership and reducing frequencies on less popular routes to save money.

HRT doesn’t need a consultant for this. Any frequent rider would tell you that if you increased frequency, ridership would increase. Lengthening the operating hours would do that as well. Regarding saving money by cutting low-performing routes, HRT cannot enact these changes. Each city would have to cut its own service. Route 18 in Norfolk has terrible ridership. HRT is aware. The City is aware. Unfortunately, the City of Norfolk will not kill the route for fear that the few riders that do utilize it will revolt.

Attention HRT: I will give you advice for free. Increase frequency at peak hours of high-ridership routes such as the #2, #3, #20, etc. On low performing routes such as the #18, modify the route to go places that people actually would want to go. For example, the #18 could continue down Cromwell, make a right on Tidewater, a right on Norview, and continue to the Airport. The southern end of the route would loop  and end in Grandy Village and Chesterfield Heights. This way the route would work as a feeder to light rail and serve Norfolk International Airport, with appears to be the only major airport without transit service. Ridership would also increase due to service to a number of apartment/condo communities and to multiple shopping centers. Routes like the new #14 could increase ridership by lengthening the route to accommodate development that has occurred since the route was originally developed. In order to fund expanded service, however, HRT will need more money. That money will probably not come from the cities, the state, or the federal government. They don’t have any extra money. That leaves a fare increase.

According to the VP, only 20% of HRT’s budget is covered by the current fare as opposed to the 40% covered at comparable transit agencies. That means HRT needs to raise over $14 million in fares to reach 40%.  HRT is diverting federal maintenance money toward operations. If this is continued, HRT’s infrastructure (buildings, buses, etc.) will deteriorate. There is no way a consultant will find $14 million in savings. I am not saying that a fare increase would solve all of HRT’s problems, but it would be a start. Unfortunately, a fare increase takes time to get approval. I am afraid that by the time this consultant is finished, the time will have passed where a 50 cent increase will no longer cover an expansion in services.

I think HRT should move forward with the fare increase immediately. I think that the HRT staff really do know what they are doing. If each member city would actually consider some of HRT’s suggestions, HRT could make positive changes without paying a consultant to suggest old ideas.