Posts tagged Downtown Norfolk
VDOT’s Budget Cut Again
Dec 6th
US Development – Preserving Norfolk’s Past
Dec 5th
Norfolk has spent so much time and effort erasing our past that we have already lost so many buildings. Not too long ago (2007), Norfolk demolished three historic buildings to construct a four-star hotel. At the time, they couldn’t wait. It just had to be done right then or the building would not get built and the world would end. So they tore them down. Going on three years later, the still-vacant lot sits, covered in grass and gravel. The city says that they are waiting for the economy. I wonder how they could be waiting if it was supposed to be built two years ago when the economy was good.
Regardless, it is about time that we had a developer who had an actual interest in preserving historic buildings instead of tearing them down. Perhaps this is the beginning of a new path for Downtown. The district will actually grow, without the city’s help. More residents are needed Downtown to truly make a successful downtown. It is a shame that our council could not see that. Instead, they tore down buildings and catered toward the wealthy and the upscale. All of that is nice, but it won’t survive without the people of the middle class.
Downtown Anchors?
Nov 23rd
MacArthur Center
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Chesapeake Square Mall
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Gallery at Military Circle
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Lynnhaven Mall
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Pembroke Mall
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Greenbrier Mall
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My question is this: Why can that same principle not be applied to Downtown in general? For example, I think a Macy’s would make a great fit into Downtown’s plan and clientele. I don’t think, however, that it should be part of MacArthur Center. Instead, I think that Macy’s would be a good fit somewhere outside, such as the building on Market between Granby and Monticello (used to be TCC offices and Targeted Publications). This location would be in good proximity to MacArthur. Shoppers would shop at Macy’s and cross the street to MacArthur Center. In fact, compared to standard malls like Greenbriers, with four anchors, this location would be a de-facto fourth anchor to MacArthur. However, because it is outside, the patrons would be inclined to shop around on Granby Street, leading to an increase in demand for Granby Street storefronts. As for the Center’s elusive third anchor, I think that something like a Best Buy (or better yet, their new competition in the region, hhgregg) would be good. A Target would be another good store to have, but since Norfolk has no full electronics store, the hhgregg might be a better option. This third anchor would be included in the current plan, of course. If you are unfamiliar, Norfolk’s vision of the third anchor lot is a high rise, mixed-use building, including an anchor, perimeter storefront shops, and apartments/condos and/or offices upstairs. This plan would do wonders for the Center, due to its residential population.
Norfolk needs to start looking at Downtown as an area with faded boundaries. They have spent that past 30 years trying to divide it. We have office space on Main St., Commercial Retail on Granby St., etc. We need to mix this up a bit. Stores won’t move in by themselves unless there is sufficient foot traffic. You can’t get foot traffic without having residential towers. Norfolk needs to try to get these stores to work with developers to build mixed use, high-rise residential buildings with plenty of storefront shops. Additionally, they need to attract larger retailers as “anchors” Downtown. A full-time residential population, combined with jobs and retail, is the key to a successful, viable Downtown.

Cambie St & W 7th Ave., Vancouver - Note the Urban Home Depot. Across the street is an Urban Best Buy. There are condos on top of each of these buildings
Need a ride? Call FRED!
Oct 7th
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Waterside
Oct 7th
First, let’s talk about Harborplace. What is commonly referred to as Harborplace is actually made up of three structures. The first two, the Pratt Street and the Light Street Pavilions, are the original two. They were built in 1980 and are similar in shape and design of our very own Waterside. Combined, they are roughly 152,000 sq.ft., which is slightly larger than Waterside’s 130,000 sq.ft.. The third building in the Harborplace complex is called The Gallery at Harborplace, which measures in at 132,000 sq.ft.. As you can see, Harborplace is over twice the size of Waterside (Harborplace combined: 284,000 sq.ft.). It’s size definitely contributes to its success.
Harborplace simply cannot be compared to Waterside. Not just because of the size difference, but because of the area that it is located in. Harborplace is the largest retail center in Downtown Baltimore, whereas Downtown Norfolk has MacArthur Center, which has around 500,000 sq.ft of leasable space. Overall, Downtown Baltimore has 2.1 million sq.ft of retail space compared to Downtown Norfolk’s nearly 5 million sq.ft.. Out of the Baltimore MSA’s population of 2.7 million, only 40,000 (1.5%)actually live in Downtown Baltimore. In Norfolk, whose MSA population is 1.6 million, only 3,700 (0.2%) people live Downtown. I may not be an economist, but I do understand the Law of Supply & Demand. Baltimore has 52 sq.ft. of retail space per person. Norfolk, on the other hand, has a whopping 1,351 sq.ft per person. In other words, Baltimore has a high residential population to regularly support its Downtown retail shops. Norfolk has to rely on outside visitors.
Lesson learned: increase residency. I think we are well on out way. With the soon-to-be-completed Belmont at Freemason and a ever-growing list of planned projects, the population is set for a steady increase. Throw in the new light rail and the projects that it will bring, including the newly-released high-density development on the Virginia Beach-side of Newtown Road, as Downtown’s population and foot traffic will make it a prime site for redeveloping existing sites and expanding new ones.
As far as Waterside is concerned specifically, I think that the city needs to help relocate (not close) the nightclubs. The nightclubs should have a place downtown, as a well-managed nightlife can add a youthful appeal that can lead to increased residency. They need to completely renovate the inside to make it brighter and give it the waterfront views that it deserves (and the the name implies). Without the nightclubs, the upstairs should be re-opened, to allows people on the second floor to see down to the first in a open atmosphere. It should focus on local shops, but allow for chains. It should without-a-doubt have a high-end seafood restaurant. While doing all of this, it should focus on no losing current tenants who, after sticking through what Waterside has become, deserve to take their rightful place in a new facility. Waterside was once looked to by cities nationwide, as a model on which to build their very own marketplaces. Waterside deserves a remodel. Norfolk deserves the icon that Waterside once was.


