Posts tagged Waterside

Yet Another Idea for Waterside


In brainstorming more ideas for Waterside, I like to try to find current example from other cities that we could adapt and make our own. I certainly don’t want to copy something; I want to make sure that whatever Waterside becomes, it is truly ours and not somebody else’s. With that in mind, let’s look at EpiCentre, a development in Charlotte, NC. The development consists of nightlife, restaurants, a movie theater, a bowling alley, a rooftop entertainment venue, and a direct connection to a hotel. So far, it has been fairly successful. Like many developments, it has gone through some rough legal patches with lawsuits and such but, overall, it is a great project. It include many aspects that I think would be a great fit for Waterside. In fact, if an EpiCentre-style development was planned well and financed, I might even consider supporting the demolition of Waterside.

Keep in mind that I want a visible plan, signed tenants, and secure financing before a bulldozer even gets near Waterside, but here is my idea:

The developer of EpiCentre, The Ghazi Company, apparently has a good relationship with Starwood Hotels & Resorts, which is why they frequently use Aloft Hotels in their developments. Starwood conveniently owns Sheraton Hotels. In other words, if a company such as Ghazi were to redevelop Waterside, we could utilize the entire strip of land from Dominion Tower to the plaza by the Spirit of Norfolk. A new development could have street-front restaurants and shops on Waterside Drive and waterfront restaurants and hangouts on the Elizabeth River. The development could keep the marina and even include it into the development. The EpiCentre development has a 5-screen theater that closes to under-18s at night and allows adults to purchase beer, wine, and other adult beverages during their movie. That would be something Waterside could handle. The new Waterside could be family-oriented by day and a young adult hotspot at night. It doesn’t have to be one or the other. It could include a new hotel to replace the aging Sheraton. It could also include moderately priced condos and apartments priced in the young adult price range.

Another positive feature of the EpiCentre development was that they partnered with a restaurant management company called Bar Management Group. While I could find very little on the company or its portfolio, I can tell by the diversity and quality of the establishments they secured for EpiCentre that they are a quality company worth using. They can bring in the precise type of eating and entertainment establishments that we want.

The endgame that we should try to produce is a mixed-use facility that showcases the waterfront and is not cut off from the rest of downtown. The ground floor of the Waterside garage could be renovated and remade to include at least a couple of ground floor establishments. The rest of the garage could be artfully decorated so as to make it less of a dead wall. It has to have establishments that cater to all price ranges, so that it keeps the original purpose for Waterside.

Don’t Tear Down Waterside

To City of Norfolk: don’t tear down Waterside.  Waterside has problems, yes, but it is not irreparable. Waterside started as a public/private partnership. It was successful. I think that with the right leadership and a new public/private partnership, Waterside can be made anew. It should be a place that people, particularly families, can go in the evenings and weekends and have good, clean fun. It should have a couple of good, independent restaurants that are open to the waterfront. It should have a coffee shop/café where downtown workers can take a relaxing lunch break on the water. Above all else, remember that this is WATERside. You should be able to have an open view of the water from almost anywhere in the building.

Previous Waterside:

Waterside’s Impending Future

The Waterside

Norfolk has finally announced that it will start a 10-month-long public input period for the future of Waterside. According to the Virginian-Pilot, Mayor Fraim wants to keep the facility open to the public. This could be a step in the right direction. First, Norfolk has finally decided to listen to its own residents instead of some consultant that lives in another state. I really think that the current structure of Waterside can be utilized with the proper renovations. Before I expand on my vision for Waterside, I want to quote the prayer that was said for Waterside’s opening. The prayer was delivered by then-Vice Mayor and Reverend for Grace Episcopal Church, Rev. Joseph N. Green Jr.

Almighty God, You have given us this good land for our heritage. Make us a people mindful of Your favor and glad to do Your will. Continue to bless our land with honorable industry, sound learning, and pure manners. Save us from violence, discord, and confusion, and fashion into one united people the multitudes brought hither out of many kindreds and tongues. Bless those whom You have given the authority of government. And bless this place, Waterside. Father, in the beginning you moved over the waters in creation to cause the whole world to come into being. You led the children of Israel out of their bondage and slavery to the land of promise through water. And just as You have created us and we went away from You, You welcomed us back, and called us whenever we went astray to come and return. We began at the water but went away from You, and You called us to return to this place, to this Waterside, to build our future. May it be a place of joy, a place where men and women, boys and girls, old and young, black and white, Jews and gentiles, will gather as one people and one city. Set it aside for our use and all our people we pray in your name. Amen.

We need to look back on this prayer as more of a prayer. This is a vision statement. Waterside was built as a place that all residents and visitors could come and have a good time, regardless of gender, age, race, religion, or economic standing. This is what we need to strive towards again. Waterside seems to have turned into a place where only young drunks can enjoy themselves. The city has shut down some of that, however, and with sporadic renovations, it has turned into a place where the homeless can enjoy a comfortable nap.

Waterside cannot and should not be turned into a shopping destination. It would only compete with (and most likely lose to) MacArthur Center. It has to become a mix of local places with the aim of having something for everybody. Small shops, a locally owned convenience store or newsstand, a locally owned seafood/fresh food restaurant, a couple of clothing stores, a bag/purse store, etc. Originally, Waterside had stores like gift shops, clothing stores, a kite store, a collectible store, an other hard-to-find places. It could be returned to that. Despite popular belief, our area is full of small entrepreneurs who would love to be in a renovated Waterside. The most important thing, in my opinion, is the view. Waterside was created to give the everyday resident access to the waterfront view that was too often too expensive to see in other cities. Waterside still has a good view… from the outside. The original Waterside had an open interior similar to MacArthur Center, allowing the second floor patrons to look down onto the floor below. The second floor, instead of being closed of and made up of one or two large businesses that are only open at night, was made up of small shops. Each of these shops had large glass windows on the inside and the outside, allowing visitors to see the river from any place inside Waterside.

View of Harbor from Waterside

Waterside can once again be a major attraction. If you add in the proper pedestrian connections between Waterside and MacArthur Center (and the LRT station), Waterside could once again spur an influx in investment. This time, however, in the street level spaces around the financial district.

Jillian’s Move: Good or Bad for Waterside?

I think that it can be a good thing. Waterside needs to be remade into a venue that relates more to the original purpose of the building. They need a quality seafood place, independent shops (like “All About Virginia & More” and “All about Racing & More”), locally owned restaurants, and above all, LARGE  windows that give an open, public view of the waterfront. That is what the purpose of Waterside was and still should be. It is the same reason why we invest so heavily in Town Point Park. The waterfront is and ought to be the public’s domain.

Norfolk - mid-1980's - zoom in and pay close attention to the number of people at Waterside

The image above shows a Waterside full of people. It shows a Waterside tha tis not dependent on taxdollars to survive. That is what we need to rebuild. Do not tear the building down. Renovate it. Make it bright inside again.

Back to Jillian’s. They don’t need to be inside waterside. They should remain Downtown, but not in Waterside. Same goes for Hooters, Outback, and Joe’s. By themselves, they are all good places. They simply do not belong in a venue like the one that I have described. They can stay Downtown, definitely. In fact, it would improve Downtown as a whole to have those restaurants move OUT of Waterside and INTO a street-front property. The amount of pedestrian traffic would surely increase traffic and revenue to the other stores. This move is not an end, but a beginning. A good beginning.

Waterside

If you read the paper yesterday, there was an article regarding a proposal to turn waterside into a farmer’s market. I think this would be a great idea, if done properly. I have heard many people talk about what it used to be. I have heard it compared to Harborplace in Baltimore. There are many reasons why I do not think that these are cases that could be successful in the Waterside of 2009, however, I think that some valuable lessons could be learned from them.

First, let’s talk about Harborplace. What is commonly referred to as Harborplace is actually made up of three structures. The first two, the Pratt Street  and the Light Street Pavilions, are the original two. They were built in 1980 and are similar in shape and design of our very own Waterside. Combined, they are roughly 152,000 sq.ft., which is slightly larger than Waterside’s 130,000 sq.ft.. The third building in the Harborplace complex is called The Gallery at Harborplace, which measures in at 132,000 sq.ft.. As you can see, Harborplace is over twice the size of Waterside (Harborplace combined: 284,000 sq.ft.). It’s size definitely contributes to its success.

Harborplace simply cannot be compared to Waterside. Not just because of the size difference, but because of the area that it is located in. Harborplace is the largest retail center in Downtown Baltimore, whereas Downtown Norfolk has MacArthur Center, which has around 500,000 sq.ft of leasable space. Overall, Downtown Baltimore has 2.1 million sq.ft of retail space compared to Downtown Norfolk’s nearly 5 million sq.ft.. Out of the Baltimore MSA’s population of 2.7 million, only 40,000 (1.5%)actually live in Downtown Baltimore. In Norfolk, whose MSA population is 1.6 million, only 3,700 (0.2%) people live Downtown. I may not be an economist, but I do understand the Law of Supply & Demand. Baltimore has 52 sq.ft. of retail space per person. Norfolk, on the other hand, has a whopping 1,351 sq.ft per person. In other words, Baltimore has a high residential population to regularly support its Downtown retail shops. Norfolk has to rely on outside visitors.

Lesson learned: increase residency. I think we are well on out way. With the soon-to-be-completed Belmont at Freemason and a ever-growing list of planned projects, the population is set for a steady increase. Throw in the new light rail and the projects that it will bring, including the newly-released high-density development on the Virginia Beach-side of Newtown Road, as Downtown’s population and foot traffic will make it a prime site for redeveloping existing sites and expanding new ones.

As far as Waterside is concerned specifically, I think that the city needs to help relocate (not close) the nightclubs. The nightclubs should have a place downtown, as a well-managed nightlife can add a youthful appeal that can lead to increased residency. They need to completely renovate the inside to make it brighter and give it the waterfront views that it deserves (and the the name implies). Without the nightclubs, the upstairs should be re-opened, to allows people on the second floor to see down to the first in a open atmosphere. It should focus on local shops, but allow for chains. It should without-a-doubt have a high-end seafood restaurant. While doing all of this, it should focus on no losing current tenants who, after sticking through what Waterside has become, deserve to take their rightful place in a new facility. Waterside was once looked to by cities nationwide, as a model on which to build their very own marketplaces. Waterside deserves a remodel. Norfolk deserves the icon that Waterside once was.